I met two young designers recently who attended a weekend workshop here at Squeegeeville. Their back story totally blew my mind once I got my head around what they're doing in their business and had a look at their website. They've developed a unique concept, one that seems to be working quite well and that has me wondering if I understand the business we're in quite as well as I thought I did. It used to be that a printer would have a "typical" customer (hopefully, a lot of them). That customer would order a quantity of imprinted products for their own use, or sometimes for resale to others. The more they ordered (all at once), the better for everyone in the chain. Long runs and the sound of squeegees hissing back and forth over stencils meant money was flowing, and it still does. Printers needed customers who ordered lots of printing, or more customers, or both. This approach to business makes us service-based manufacturers, for want of a better description.
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