SGIA's first 2019 quarterly benchmarking survey queried garment decoration compa nies on products and markets in their industries. With responses from 94 garment decoration businesses, insights include: 1. The average number of markets served is seven, with five products produced; 96.6 percent offer T-shirts, 80.5 percent bags, 75.9 percent hats/caps, and 79.3 percent performance wear. 2. Top markets served include 73.5 percent business-to-consumer, 71.1 percent athletic, 69.9 percent corporate branding, 61.4 percent educational institutions and 61.4 percent nonprofits. Markets with the highest growth potential: interior decor, architecture, printing for the trade, business-to-consumer, and healthcare. 3. 78 percent of companies have fewer than 20 employees; 78.2 percent have a sales revenue of $3 million or less; and 14.4 percent top $10 million in sales.
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