A year ago, Peter H. Khoury's bosses at Merck threw him a real challenge: developing the ad campaign launching the drug company's new chickenpox vaccine. "My academic background didn't prepare me for any of this," says Khoury, 35, whose Ph.D. in biology from Syracuse and MBA from Cornell did not include courses in TV or radio spots. "But it's fun, and I've grown in ways I don't think I would have if I'd stayed in aca-demia." Khoury's move into business advertising may seem unusual for someone armed with a science Ph.D., as most scientists in business are found in R&D labs. But a growing number of young scientists, like Khoury, are leaving the lab to climb the rungs of the corporate ladder. And on the way up, they're learning what skills they need to add to their scientific bag of tricks.
展开▼
机译:一年前,彼得·H·霍里(Peter H. Khoury)在默克公司(Merck)的老板们向他提出了一个真正的挑战:开展广告活动,推出该制药公司的新型水痘疫苗。 “我的学术背景并没有为我做好任何准备,”现年35岁的Khoury博士说。锡拉丘兹(Syracuse)的生物学博士学位和康奈尔(Cornell)的MBA课程不包括电视或广播节目。 “但这很有趣,而且我已经长大了,如果我留在阿拉伯血统病中,我不会以那种方式成长。”对于拥有科学博士学位的人来说,Khoury进入商业广告似乎并不寻常,因为大多数商业科学家都在研发实验室中找到。但是,越来越多的年轻科学家,例如科里(Khoury),正在离开实验室,爬上公司阶梯的梯级。在不断发展的过程中,他们正在学习将什么技能添加到科学技巧包中。
展开▼