Thailand's subscription video industry faces new threat as consumers' viewing habits shift to pirated TV boxes

摘要

In a recent study of the content viewing behaviour of Thai consumers, it was revealed that 45 percent of consumers use a TV box which can be used to stream pirated television and video content. These TV boxes, also known as Illicit Streaming Devices (ISDs), allow users to access hundreds of pirated television channels and video-on-demand content, usually with a low annual fee. TV boxes often come pre-loaded with pirated applications allowing 'plug-and-play' access to pirated content. The survey found that Mango TV, HD Playbox and U Play are among the most popular pirate applications amongst Thai consumers.