With ever increasing demands by UK and EU construction regulation to ensure we meet carbon reduction targets, naysayers in the industry, with their own vested interests, will always point to the high embodied energy required to make a brick as a reason why the material might be considered unsustainable. And with the government's Green Deal now throwing open opportunities for householders to sustainably retrofit their homes, with what seems an emphasis on external wall rigid insulation, the brick industry has come out fighting in its battle to champion the benefits of brick to a market inundated with choice.
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