MARKET SURVEY 4: CHILLED PIZZAS

摘要

The market for chilled pre-packed pizzas amounted to around 30,000 tons in 1997, valued at f160 mn. This represented value growth of 8.1 per cent on 1996 and o 19 per cent between 1993 and 1997. Sales of chilled pizzsa sold at the in-store delicatessen counter were valued at around f40 mn in 1997, taking the total chilled market to f200 mn. Deli sales have been extremely strong during the last two years, growing by over 30 per cent in 1996 and by a further 10 per cent during 1997.