MARKET SURVEY 4: CRISPS

摘要

Sales of potato crisps through all channels-retail and catering -were valued at f916 mn in 1997, 5 per cent up on 1993 but 0.4 per cent down on 1996. Volume sales in 1997, at some 158,000 tons, were very slightly down on the Previous year. Premium crisps have been taking an increasing share of sales: 30 per cent in 1997, Compared with 20 per cent in 1994. Low-fat crisps have been an outstanding Success since 1996. Ready-salted, cheese & onion and salt & vinegar flavours accounted for 60 per Cent of sales in 1997. Smokey bacon, beef and roast chicken are also popular Flavours. Although the range of flavours on offer has become ever more varied, The three most popular flavours have lost very little market share since 1994.