MARKET SURVEY 3: PETFOOD

摘要

Consumption of commercially-produced dog and cat food stood at 1,354,000 tons in 1997, with a retail value of f1.48 bn, making petfood one of the very largest grocery markets. Volumes are in slight decline, while market value continues to grow, boosted by a trend to premium and super-premium products. Dog food accounted for 61.4 per cent of petfood volume and 55 per cent of Market value in 1997. Moist food took 52 per cent of dog food volumes, 88 per Cent of cat food volume and 66 per cent of market volume as a whole. The Fastest-growing segments have been complete dry dog food (CDDF) and dry cat Food.