Negative Option Offers Continue to Top Regulatory Hot List

摘要

Advanced consent marketing offers continue to be popular marketing tools. Free-trial offers allow the consumer the opportunity to sample products or services without risk or obligation, while continuity and automatic renewal programs allow consumers the convenience of continuing to receive products or services without risking interruption. As these offers grow in popularity and migrate from the telephone to the Internet, regulatory scrutiny intensifies. Recent events suggest that these techniques will continue to be examined intensely at both the state and federal levels.