Short-Form DRTV Billings Close 2016 on the Rise

摘要

After an arduous two-year losing streak ended in the third quarter, Kantar Media's fourth-quarter 2016 short-form DRTV media billings results built on the market's momentum, notching a $225.5 million (37.7 percent) increase to reach $823,859,000. Thanks to this massive leap - keyed by an increase in the "Household, Furniture, and Appliances" category - short- form DRTV spending during the final six months of 2016 rose by 18.3 percent over the same period in 2015.