4Q 2012 Short-Form DRTV Media Billings Rise $35.5M

摘要

Fourth-quarter 2012 short-form DRTV media billings provided by Kantar Media rose more than $35.5 million, a 3.4-percent increase when compared to 4Q 2011. The solid performance helped cap off a stellar year, as total short-form DRTV media billings reached nearly $4.5 billion in 2012, rising 4.1 percent from 2011. Looking back to the soft year that was 2010, these final 2012 totals represent an even more impressive 11.7-percent jump during the past two years.