Recycling Behauiton

摘要

Don't try to change people's opinions; just aim to alter their behavior. That's the advice to recycling advo-cates from Wesley Schultz, a social psychologist and professor at California State University at San Marcos. Schultz is a longtime scientific advisor to Keep America Beautiful, and through his work with that organization and within academia, he's extensively researched what it takes to get large populations of people to throw the right materials in the right bins. He maintains that while it's tempting to try to convince community members of the importance of recycling, to achieve real success, factors like convenience and motivation must take the lead.