After PlantBottle claims are knocked, Coke opens up on carbon stats

摘要

A European consumer-protection official recently called Coca-Cola's PlantBottle claims greenwashing. The soda giant's response? Sustainability is complicated. Earlier this summer, Henrik Oe, the consumer ombudsman in Denmark, issued a report that criticized Coke for allegedly not following up on life-cycle assessment (LCA) promises in regards to the company's PlantBottle, a packaging innovation the company rolled out in 2009 and which it has touted as having a carbon footprint lower than that of petroleum-based PET.