A bottle is more than a bottle - it's also a job creator. That is the underlying message of the "Your Bottle Means Jobs" campaign, which is aiming to help transform the conversation around plastics recycling in one area of the Southeast U.S. In March 2017, the Carolinas Plastics Recycling Council (CPRC), a joint effort between North Carolina and South Carolina organizations, launched the first phase of its two-state multimedia awareness effort. The initial rollout took place in the Triangle region of North Carolina, an area that includes Raleigh, Durham and Chapel Hill and is known as a key intersection of business, research, academia and government.
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