COMING TO GRIPS WITH THE FUTURE

摘要

An awareness of the corporation 's external environment and longer-term future is becoming increasingly important in technology planning. Building an internal futures competence is the most promising way to gain this awareness. It involves, at the outset, understanding what futures research is and what it is not, and what futurists can deliver and what they cannot. Based on this, management can proceed to staff a futures unit, assign the tasks it will perform, monitor progress, communicate the results, and assess their implications for the business.