Many executives still hear only the "social" in "social media"-and think "recreational time waster." But social media has a place in the business world, and that place is much bigger than Linkedln and extends far beyond the marketing department. From CEOs on Twitter to corporate Facebook pages, social media has decidedly grown up and gone to work. But what does all this mean for the R&D department? Can social media energize your innovation pipeline?For most of us, social media means Facebook, Twitter, and maybe Linkedln. But social media extends far beyond the Facebook profile to include wikis, blogs, sites for sharing pictures or bookmarks, and a host of other focused applications.
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