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A Study on Psychological and Physiological Responses to Emotions Evoked by Clothing Styles Using SAM Model and ERPs

机译:基于SAM模型和ERP的服装款式对情绪的心理生理反应研究

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摘要

The research target of this study was visual emotions evoked by sportswear of female college students. The main purpose of this study was explored the interaction of human psychological emotion and physiological Event-Related Potentials (ERPs) response through SAM model and ERPs instrument in clothing field. The results indicated that: 1. Pleasure of emotion dimension could be as the index of assessing consumption desire. 2. For pleasure and arousal, the most obviously changes of brainwaves were observed from 200 ms to the end of stimulate in forehead area. 3. High pleasure and arousal caused great ERPs amplitudes in the middle of forehead area. 4. Psychology and physiology had consistency in the dimension of clothing styles.
机译:本研究的研究目标是女大学生运动服引起的视觉情感。本研究的主要目的是通过服装领域中的SAM模型和ERPs仪器探索人类心理情绪与生理事件相关电位(ERP)反应的相互作用。结果表明:1.情感维度的愉悦可以作为评估消费欲望的指标。 2.为了愉悦和唤醒,从200 ms到额头区域的刺激结束,观察到最明显的脑电波变化。 3.愉悦和唤醒引起额头区域中间的ERPs幅度很大。 4.心理和生理在服装样式的维度上具有一致性。

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