Online Retailers Urged to Improve Fulfillment to Attract, Retain Shoppers

摘要

Afancy Web design and clever marketing are not enough to encourage Internet shoppers to make transactions at an e-retailing site. Better fulfillment and other back-end processes are critical to improve the "shoppability" of the site, concludes a new report by Gartner, Inc., which lists 15 key factors e-tailers must address.