In an usual - if not altogether unprecedented -collaboration of electronic marketers and the federal authorities who oversee their ventures, online merchants (actually, their lawyers for the most part) and Federal Trade Commission (FTC) staff (again, mostly attorneys) met Jan. 30-31 in Tysons Corner, Va., to explore mutual concerns. The first day of the "etail dEtails" conference was largely tutorial, with FTC personnel explaining the ways in which they enforce - or plan to handle - e-marketing's approach to advertising, fulfillment and privacy.
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