Collaborative Marketing for Virtual Reference: The My Info Quest Experience

摘要

This article shares general information about the My Info Quest collaborative, explores publicity for the cooperative and how the public relations committee developed materials for participating libraries and the public, and details how marketing has occurred at the local level.View full textDownload full textKeywordscollaboration, marketing, My Info Quest, SMS, text messaging, virtual referenceRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/02763877.2011.521737