60-Minute Recession Solution 7 Ways to Improve Your Internet Marketing

摘要

Back in the prehistoric days of the World Wide Web [circa 1995], I convinced my family our business needed a Web site. It cost a bunch of money back then to create a Web site and to have it hosted by a company. I wanted both my existing and my soon-to-be-new customers to see us as a modern, state-of-the art, tech-savvy company. And in all my newsletters to customers I worked hard to always point out how we were using emerging technologies to better serve them.rnMy second goal for the Web site was to use it to attract new visitors to learn more about me. I knewrnI had a great story to tell about our company and the emerging Internet could do a better job than many other forms of marketing. I wanted to let people know about the way we trained, did cutting edge work and our industry acceptance as a leader. Basically, I was looking to put my brochures that worked so well in print online.rnToday, your potential customers expect you'll have an informative Web site. And, if you don't, they immediately make negative judgments about you and your company as they click away. That's why a great looking Web site is just a starting point. The days of having a Web site do nothing more than deliver brochureware are gone because brochureware falls way short of what the Internet can do for you. And, most importantly, it falls way short of what potential customers are looking for.