Your Winning Campaign Customers Vote With Their Dollars. Are They Voting For You?

摘要

A new year has begun, and with it, a new president is being sworn in. As President-Elect Barack Obama takes office, everyone in the business world is still looking back at how he got there. Companies are trying to determine whether there are marketing lessons they can borrow from his high-profile campaign to give their own products and services a boost But when all is said and done, Obama won the election for one simple reason-he got the most votes.rnAnd, in the marketplace every day, that's how your success is determined, too. You're fighting the same fight, trying to gain as many votes from consumers as you can. After all, every time a consumer chooses a company, that's a vote with their dollars for whom they think offers the best service and products.rnIf you're fighting for votes in the market, then what kind of campaign are you running to attract those votes? How can you make your campaign even stronger and more attractive to homeowners in need of your service?