Buy! Buy! Buy! What you need to know when Internet ad sales people call

摘要

As a business owner, you probably get calls every day from people trying to sell you some form of Internet advertising. They come in many forms: "Yellow Pages"-type directories pushing their Internet directory; companies that sell Google ads (the ads across the top and down the side of a Google search page) also known as Pay Per Click Ads; companies that sell "Top Ranking on Google" (Organic Optimization) Directories like Yelp, City Search, and others sell "Local Listings." Greg Hoffman runs a company called Plumbing Pro Marketing, offering Internet marketing services for contractors nationwide. Services include website development, Search Engine Optimization, Social Media consulting and other Internet marketing solutions.