The Power of the Brand: Simply put, they're recognized and patronized more than non-brands

摘要

The sky is falling - again. This time it's because Amazon is entering the service and repair industry. Amazon probably knows nothing on or about the mechanical side of our industry, so why is it making this move? It has everything to do with the power of the brand. The Amazon brand is powerful and is easily recognized by consumers. We are living in the midst of a marketing and advertising revolution. It used to be a simple decision when it came to how and where to spend our marketing money - it was the local Yellow Pages-type directory. The more you invested, the bigger the ad and the better position you got. Once you were in the coveted second or third position you likely enjoyed a good return on the investment.