In the residential plumbing service business, we tend to be closed-minded, only focusing on what the customers called us out to their homes for. This mindset can cost your business thousands of dollars in lost revenue each year. Let me share a little secret with you. The true opportunities lie in the house and not in the issue they called you for. To give you an example, let's say a customer calls your company because they have a drippy faucet in the hallway bathroom. What a plumber will typically offer is to fix the faucet and, maybe, give another option to replace the faucet altogether.
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