Last month the Mineral Products Association (MPA) launched its national Cycle Safe campaign, which aims to prevent collisions between cyclists and large goods vehicles (LGVs), at the Metropolitan Police's 'Exchanging Places' event in London. Statistics show that 13 cyclists died on the capital's roads in 2009 and 10 more were killed last year. Nigel Jackson, chief executive of the MPA, said: 'The health and safety of all those who come into contact with our sector is critical to us and we think it's the responsible thing to do to try and go for a preventative strategy to avoid any accidents between cyclists and LGVs.
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