Market Focused, Value Driven-It's All About Gaps

摘要

When Six Sigma is applied to increasing an organization's market share or top-line revenue, as opposed to reducing costs, it is all about gaps-value gaps. Value is a leading indicator of market share and profitability. In fact, organizations with a sustainable value advantage (a positive value gap between themselves and a competitor) also are likely to be market share and profitability leaders. Conversely, organizations that have no value advantage, or worse, are value laggards, surely will be also-rans from a market performance standpoint. Market focused, value driven Six Sigma (MFVDSS) is a tool organizations can use to extend their value leadership. Value laggards can use MFVDSS to close the gap between themselves and the value leader, thus increasing their market share and profitability. Both widening and closing a value gap require changing the way the organization creates and delivers value. This means critical value streams and their constituent processes must-be changed. But which value streams and processes? Who should identify them?