Social media 101: online campaigns

摘要

Social media campaigns help public works departments perform outreach in an organized and targeted manner. But developing and producing all the content needed for just one campaign topic can take considerable time and resources. Fortunately, several agencies and organizations offer free materials for campaigns, making them available online for anyone to use. For example, the Federal Emergency Management Agency (FEMA) develops content for its annual National Preparedness Month, including videos, social media messages, handouts, graphics, and other material. This year's campaign, which took place in September, was called Resolve to be Ready and focused on the importance of parents including their children in preparedness conversations.