Improving customer relations, marketing public transport

摘要

A year ago the first free-of-charge daily newspaper aimed towards the users of a public transport system was launched in Stockholm. The experiment is a great success, and has attracted widespread interest from public transport companies all over the world.%Voici un an, la ville de Stockholm a lancé le premier quotidien gratuit à l'intention des utilisateurs de ses transports publics. Cette expérience se révèle un grand succès et a suscité l'intérêt d'exploitants de transports publics du monde entier.