Quality Assessment of Management Decisions in the System of Marketing and Public Relations of a Transport Enterprise

摘要

The development and adoption of management decisions is an important process that brings together in practice the main management functions of the enterprise: organization, planning, coordination, motivation and control. The quality and level of management decisions taken by the managers of any organization determine not only the effectiveness of its activities, but also the competitiveness and prospects for its development. The article is devoted to issues of assessing the quality of the results of managerial decisions in the system of marketing and public relations Moscow Metro SUE. The tools of advertising and PR events to promote the services of the State Unitary Enterprise Metropolitan are consider. The assessment of the results of managerial decisions in the system of organizing PR events of the State Unitary Enterprise Metropolitan is carry out. The problems that affect the decrease in customer satisfaction with the services of the Moscow Metro SUE are investigate. An assessment of preferences in obtaining information on clusters of Moscow Metro SUE customers was carry out.