When Atlas Residential, which has a portfolio of more than 20,000 'multi-family' units across 13 US states, decided to push into the UK market in 2012, it turned to Jonathon Ivory, who previously ran the London office of a New York investment bank that counted Atlas among its clients. Now, Atlas has 850 units completed or under construction in the UK across sites in Southampton, Birmingham and Salford, and more than £160m in funding commitments. Ivory (pictured) sits down with Property Week to talk about Atlas's growth plan, why BTR is a "nickel-and-dime" business and why in 10 years' time the "amenity arms race" seen in the US could spread to the UK.
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