Smith urges SE1 firms to try on untrendy outfits

摘要

Fashion designer sir paul Smith spoke at the first FuSE1 networking event last Friday about his strategy of locating shops outside the traditional prime areas of big cities.The event, at the Brew Wharf in London's Borough Market, aimed to encourage property professionals working in London's SE1 postcode -which covers Bankside, Bermondsey, Southwark and Waterloo - to meet and work together.Smith opened a shop at 13 Park Street, on the edge of Borough Market, at thebeginning of 2006. His company owns 17 shops and has one franchised outlet in the UK. Globally, it owns 26 shops and has 74 franchises and 462 concessions.'I have shops all over the world and they have never been in the obvious street,' he said.