Ludgate

摘要

Diesel, the fashion brand, launched its radio station this week and has kitted out its Carnaby Street stores to look like radios as part of the gimmick.The radio station launch coincided with landlord Shaftesbury's special spring shopping night, which encourages shoppers to part with their hard-earned cash with discounts and events.The Diesel venture is the Italian label's latest marketing stunt. It already has a Facebook page and, like Stephen Fry, is a member of the'twitterati'.