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Salesmanship for Change

机译:推销变革

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摘要

Mhen confronted with change, autopilot automatically drives people to think, "what's in it for me?" Realistically, most want to understand the context of what is being asked of us, and personal context is typically the greatest concern. That is not to say people are necessarily selfish by nature, rather that they try to determine how the suggested change can provide some benefit to their career, business or personal life. The motto, "What's In It For Me (WIIFM)" has been the basis for helping implement change in business for many years. If an OSH professional can show how an individual (or group) can benefit from the request, they are more likely to accept it. Whether change must be implemented on the production line or to policy, procedure or roles, one of the first filters used to consider the change request is to determine WIIFM.
机译:面对变化,自动驾驶会自动促使人们思考:“对我来说有什么意义?”实际上,大多数人都想了解我们所要求的背景,而个人背景通常是最大的问题。这并不是说人们本质上一定是自私的,而是他们试图确定建议的更改如何为他们的职业,业务或个人生活带来一些好处。多年来,座右铭“对我有什么好处(WIIFM)”一直是帮助实现业务变革的基础。如果OSH专业人员可以展示个人(或团体)如何从请求中受益,那么他们更有可能接受该请求。无论是必须在生产线上实施更改,还是必须在策略,过程或角色上实施更改,用于考虑更改请求的首批过滤器之一就是确定WIIFM。

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