Lee Froschheiser, president and CEO of Map Consulting, has been helping managers become successful leaders for nearly 30 years. When asked about the keys to success in business, Froschheiser and his colleagues point to six basic functions: leading, communicating, planning, organizing, staffing and controlling. But, they say, one golden thread ties all of those together: clear communication. "Ask yourself a simple question," Froschheiser says. "How do the best leaders motivate and inspire their people? Through clear communication. How do the best organizations promote discipline, accountability and strategic alignment? Through clear communication. And how do market leaders sell their products and services? With clear, compelling ads and marketing campaigns. In sum, by clear communication." As SH&E professionals, we can all benefit by focusing on communicating more clearly and concisely with our stakeholders.
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