ROCKET MAN

摘要

How did you come to write thebook? When my co-author, Ian Sanders, and I sawthe economy slide off the face of the world in 2008,1 realised that none of us saw it coming. One day I got a flyer through my door advertising a course titled "How to Plan Your Business". I idly took out a biro and wrote "un" in front of "Plan". Then Ian called and we ranted about how, in light of what was happening in our world, business plans were futile, and suddenly we were on a plane to America to speak about our concept at the South by South West festival. We knew there was a book in it.