APRIL 1985, Direct Line turned the world of insurance on its head. In an industry ruled by intermediaries, the upstart new company sold insurance purely over the telephone, thus removing the need for a broker. In so doing, it allowed insurers to interact directly with consumers for the first time. At the time, the business only sold motor insurance, operating from a tiny office in Croydon, with just 63 employees. Today, as an independent, publicly quoted company, Direct Line Group (DLG) employs more than 10,000 people and sells to more than 15 million customers over numerous lines of business.
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机译：1985年4月，Direct Line颠覆了保险界。在中介机构统治的行业中，新贵的新公司完全通过电话销售保险，从而消除了经纪人的需求。这样，它允许保险公司首次直接与消费者互动。当时，该公司只出售汽车保险，该保险是在Croydon一家很小的办公室运营的，只有63名员工。如今，作为一家独立的，公开报价的公司，Direct Line Group（DLG）拥有10,000多名员工，并通过众多业务向超过1500万客户销售产品。
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