Java jive

摘要

To be or not to be? For the Chrysler side of global automotive giant DaimlerChrysler, the real question is whether or not 'tis nobler to be a serious player outside the home North American market. It has been decades since the former Chrysler Corporation made any serious attempt to compete abroad. But now, with DaimlerChrysler readying a three-year $48 billion product spending spree, the future of the Chrysler brand may depend on a tiny car dubbed Java. There are some who suggest Java may play a critical role in making the much-heralded, transatlantic merger a success.