LESS WASTE, MORE PROFIT IN 10 {NOT SO EASY} STEPS

摘要

Who among us has not seen the ubiquitous web ads proclaiming a miracle solution to whatever ails you, from obesity to high blood pressure, using this "one weird old trick"? Well, I have one for you, and with it the U.S. home-building industry can bank more than $100 million extra in 2013. Furthermore, my trick can launch a process to net more than $500 million annually if builders decide they want it bad enough. The latter figure will take some work, but the initial $100 million requires not one new hire, new software, change in product, or even a visit from a consultant. It is so simple that many will find it difficult to believe. Ready? Simply paint every dumpster in America bright green, add big gold dollar signs to the sides, and then apply placards that read, "This Dumpster Reserved For Builder Profit Only."