Rising Stars Confirm We're in Good Hands

摘要

The printing industry could very well serve as the poster child to represent a profession that is suffering from an inferiority complex. We remain on the defensive when talk turns to how print fits into the modern media mix, despite the fact that print elicits higher emotional and response rates compared to electronic advertising. We battle misconceptions as being environmentally unfriendly when, in reality, paper producers are at the forefront of recycling and renewable energy efforts; computers and servers consume huge amounts of electricity, largely powered by fossil fuels; and Internet spam, in fact, wastes an estimated 33 billion kilowatt hours of power annually.