End of Print-Centric Buyers

摘要

WE'RE SO focused on the evolution of the printing industry-and how printers must change to remain (or become) relevant-that we are overlooking a major class of industry professionals who are just as affected by the same business trends: print buyers. I'm talking about professionals in companies large and small, including agencies, whose primary responsibility has historically been the sourcing and managing of their company's printed materials.