This year's PRINT 13 trade show extravaganza emphasizes the trend toward the Great Diversification Movement being felt in the industry. Like a dynamic college football team, todays printer is expected to use a spread offense that provides a multitude of looks that can help your team outperform the opposition. To take it a bit further, time of possession is critical. You don't want to turn jobs over to die opposition because a certain piece of equipment or capability is not in your playbook.
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