Let's be honest. Humans, by nature, are creatures of habit who are more than willing to fall into a comfortable routine. When treated properly, their loyalty knows no boundaries. This holds true for not just the business-to-consumer world, but the business-to-business sector, as well. Well, it's true within reason. Want to keep a customer? Offer good quality and competitive prices (oooh, stop the presses). Yes, it's Business 101. But if you really want to put that customer in a vice-like headlock, guaranteeing years of faithful business, try leveraging the value-added benefits of UV offset, specialty coatings and special effects.
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