It's All About the Data

摘要

Achieving a successful personalized marketing campaign that, in turn, creates a profitable business model all comes back to data management. One challenge facing printing and marketing services providers is not only being overwhelmed by massive amounts of data, but effectively managing it for the benefit of their customers. Developing a growth strategy surrounding the smart use of data becomes key in a data-driven, omnichannel world. We talked with three industry experts who provide best practices for capturing, managing and mastering data.