Short Supply

摘要

For Those Who sell equipment, services, film, chemistries, etc., this one's for you. It's no secret that the past few years have been very rough, not just for board shops but also the companies who sell to them. We all feel the squeeze. But the underreported fact is that our vendors have had as rough ― if not rougher ― a time as anyone. Things seem to have stabilized, and the feeling of cautious optimism in the air seems to portend (to a degree) that business is returning. With that in mind, here are some tips, ideas and thoughts on selling to the PCB industry.