There is a tendency to focus branding primarily on what prospective customers see. While that is an important part of the mix, electronics manufacturing services companies have a wide range of external and internal audiences who also need to understand the brand. The smaller a company, the more important this wider branding effort may be. The rationale is simple. If you aren't the biggest, you need to work harder to create awareness and preference. Small companies also have limited budgets for recruiting, training and business expansion efforts. If the community and local officials don't understand what your company does, hiring well-qualified people and accessing eco-nomic development funding can be difficult.
展开▼
