Branded

摘要

Human interest stories can speak volumes about the current state of our consciousness. Right around July 4th - that great American national holiday - I heard one such story of a survey asking domestic consumers to list the most "American" brands. This year's, first and second place winners were brands that have historically been at the top of these rankings: Jeep, the sports utility vehicle, and Levi Strauss, known for inventing blue jeans. What struck me, however, was what was revealed next: that Jeep is Owned by Italian car maker Fiat, and Levi Strauss stopped making clothes in the US decades ago. Looks like a whole lot of people are proud of American brands that are not technically American!