In the run-up to drupa 2008, the world's printing and finishing experts agree that there are two major trends at work - highly finished packaging materials and packaging as well as security printing. The print media fair (May 29 -June 11,2008) promises to offer everything packaging designers' and printing service providers' desire. The combination of printing inks, the appropriate printing substrates, the right printing machinery and finishing technologies as well as the industry's innovative drive is unparalleled and stimulates vital impetus for the future development of packaging printing. European packaging printers and finishers are pulling out that's shiny and chic. Gold and silver dominate, but other metallic effects also catch the eye. Varnish, UV varnish, matt and gloss varnish, foil stamping, cold foil, rapid-drying inks - all of these are finishing effects intended to entice customers into purchasing at the point of sale. Printers are able to work on all surfaces, on the broadest spectrum of substrates. Sheet-fed offset packaging printing is regarded as the most highly industrialised of the individual segments - the range of printable substrates is broad and extends from corrugated board and plastics in every imaginable thickness to tin plate, composites, lightweight/heavy/double-sided paper and cardboard. And there are virtually no limits to what printing machinery builders can achieve.
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