Effects of Tactile Augmentation and Self-Body Visualization on Affective Property Evaluation of Virtual Mobile Phone Designs

摘要

Product design is an iterative process that involves, among other things, evaluation. In addition to the intended functionality of the product, its affective properties (or "Kansei") have emerged as important evaluation criteria for the successful marketing of the product, Affective properties refer to consumers' psychological feelings about a product, and they can be mapped into perceptual design elements for possible design modification toward higher customer satisfaction. Affective properties of products in design can partially be assessed using the near photorealistic graphic rendering feature of the desktop computer-aided design tools, or rapid prototyping tools that can produce physical mock-ups. Recently, immersive virtual reality systems have been suggested as an ideal platform for affective analysis of an evolving design because of, among other things, the natural style of interaction they offer when examining the product, such as the use of direct and proprioceptive interaction, head tracking and first-person viewpoint, and multimodality.