How Long Will I Be Blue?

摘要

A food's appearance may well be its most important characteristic. After all, a product's taste or nutritional benefits will be of little value, if a consumer does not want to even taste the product. Colorings may be added for functional reasons-to help protect nutrients, for example. However, they primarily are used to improve a product's attractiveness and to communicate certain product characteristics to consumers. For instance, through its use of Yellow 5 Lake and Blue 1 Lake colors, Kraft Foods' Nabisco Oreo Cool Mint Double Stuf cookies signal to customers that they definitely have a cool mint flavor. CandyRific's Lite-Up Cool Pops Flower Power candy attracts kids with turmeric root extract and anthocya-nin colorings. (A package that is a battery-powered fan helps as well). Similarly, lycopene helps color Kalona Organics Strawberry yogurt, while Red 40 gives Lucerne Foods' Watermelon Flavored applesauce an eye-catching red.